The Timeless Sales Principles to Double Your Prices, Close at 40%, and Sell With Complete Conviction
We’ll discover the deep psychological reasons you can’t sell and then I’ll teach you real timeless principles that make selling feel like second nature
.svg)
Improve your close rates
Build a process that never saturates
Sell with complete confidence
Clients We Served
.png)
Chris Doubled His Close Rate & Hit $100k/mo
Before
Chris Pearson and his team at 3B Marketing were stuck at a 20% close rate despite booking plenty of sales calls. They’d tried other sales training programs, but rigid scripts and one-size-fits-all frameworks left them spinning their wheels while revenue plateaued at $50-60K a month.
After
In just four months, Chris transformed his sales process by ditching scripts and learning to sell authentically. By focusing on mindset, structure, and genuine human connection, he gained the confidence to lead calls effectively and close deals without chasing prospects.
Outcome
Chris more than doubled his close rate to 45-50% and grew monthly revenue to $100K, adding $40K+ to his bottom line. Even better, he’s now poised to hit $250K per month in 2025, thanks to a system that feels natural and works like clockwork.
The 2 Little Known Problems Killing Your Close Rates
After training more than 1,000 sales reps and entrepreneurs, I’ve discovered 2 huge problems most face in sales.
Using Frameworks and Tactics
Look, you might not think you chase tactics or frameworks… but here's the reality: That's all anyone teaches in sales.
Easy to package. Easy to sell. Easy to teach. Easy to repeat.
Frameworks from books or tactics from sales gurus will work for a while… but then something shifts.
Buyers start noticing the same patterns over and over. They've seen that strategic pause before. They've heard "fair enough" too many times. And all of a sudden they're thinking:
This call feels awfully familiar to the one I had last week with that pushy salesperson giving me scammer vibes.
Rely on tactics or frameworks and you're left with:
Close rates that plateau at 20-25%, even as your sales skill grows
Unpredictable revenue that swings from quarter to quarter, making it hard to scale
A sales system that needs constant tweaks due to market saturation
Hidden Resistance Towards Sales
Even if you’ve had 100’s of sales calls, I’m willing to bet you still feel a bit nervous in the Zoom waiting room… Or you struggle to raise your prices.
This has nothing to do with your script, offer, ability to deliver, or a secret you’re missing… it’s deep-rooted mental blocks holding you back.
Beliefs about money, fear of rejection, or discomfort with asking for the sale can sabotage your sales calls (even if you don't realize it)
Most sales training ignores this because it’s hard to fix. But if you don’t address it, here’s what happens:
Not fixing your brain leads to:
Never charging what your prospects are happy to pay (2x what you are now)
Close rates that plateau at 20-25%, even if you have the best script in the world
Failing to close qualified prospects
The 2 Simple (Not Easy) Fixes
Learn Sales Principles and Human Psychology
The real edge in modern sales isn't found in books or training programs…
…It's in understanding the timeless principles of human psychology that underpin every successful tactic, framework, or method:
Basic human nature
Rapport + Emotional intelligence
Fundamentals of the human psyche
…Then you can create a system that closes at 40%+ forever - completely unique to you and impossible to copy.
When you understand these principles:
Your close rates instantly skyrocket
Your sales system consistently performs without tweaks or changes
You handle tough questions or objections without thinking
Repair Your Brain
To fix your hidden blocks around sales you need deep cognitive work to truly understand:
What traits limit your ability to sell
Why you act how you do
How to rewire everything
There is a tangible, fixable reason for your struggles…
Most sales training ignores this because it's hard to fix. But you can't "out-script" these internal blocks.
Doubling your prices and selling with conviction requires fixing the root cause.
Think about it: If I gave you the best pickup lines but you were terrified of talking to women, would you be able to get a date?
These blocks are hard to spot. They hide in how you think about sales, money, and even yourself. And they won’t go away just by trying harder or memorizing more scripts.
But once you fix your mindset:
You’ll stop doubting yourself mid-call.
You’ll be able to demand higher prices with confidence (and actually get the sale)
Your calls will feel smooth, not forced
Exactly How I’ll Train You To Close More Deals, Raise Your Prices, And Sell With Complete Confidence
.png)
Treat sales
Think about money
Understand your own brain
Once we clear those blocks? Sales will feel natural.
You’ll build authentic confidence that prospects sense immediately.
Your close rates will skyrocket
You’ll be able to demand higher prices.
Take Evan Seech for example… he closed a $9,000 deal the day after we worked through his deep rooted resistance to charging high prices.
Not the ‘trust me bro’ stuff you see everywhere else.
We’ll go through:
Cognitive biases
Adlerian psychology
The 6 fundamental rules for life
Foundation of the human psyche
Nuances of the English language
Loss aversion, scarcity, abundance
And a laundry list of other things you need to master human psychology.
You'll understand exactly how sales works… allowing you to adapt to any situation, any prospect, any market.
…Completely blowing any ‘proven’ script, tactic, or framework out the water… While still feeling completely natural to yourself.
No copying, no awkward scripts - just authentic persuasion that feels natural to you and magnetic to prospects.
Then you’ll finally be able to
Double your prices with confidence
Close at 40% → 50% consistently
Handle any sales situation with natural confidence
Unlike frameworks or scripts that expire, this transformation sticks.
Because you'll understand the core principles, you'll naturally adapt to any market change - no updates needed.
Max Closed Over $40K in New MRR & Is Closing At 50%+
Before
Max Sturtevant, founder of WellCopy, had hit a ceiling in his business at $80K MRR. Despite his natural charisma, his sales process lacked clarity and direction, leading to missed opportunities. Overwhelmed by imposter syndrome and rapid growth, Max felt stuck, juggling both his business and college without a clear plan for scaling.
After
Working with David completely transformed Max’s mindset and sales approach. By shifting away from rigid systems and focusing on the psychology of sales, Max learned how to connect authentically with prospects and close deals in a single call. Beyond sales, David helped Max overcome limiting beliefs, find clarity, and achieve a healthier, more confident mindset.
Outcome
In just four months, WellCopy’s MRR nearly doubled, skyrocketing from $80K to $150K. Max closed over $40K in new monthly recurring revenue through single-call closes—a feat he’d never accomplished before. His close rate jumped from under 40% to over 50%, forcing a hiring spree to keep up with demand, and the business is now on track for $250K MRR within six months.
Botter Boy Nova Generates 400,000 Views on YouTube
Before
Our client contemplated bankruptcy for his SaaS platform as he struggled to convert his existing audience into paying customers, despite offering a great product.
After
We built a social media funnel that drove traffic from Twitter and We established a social media funnel that channeled traffic from Twitter and Discord to their website.
Outcome
Our social media funnel, integrating Twitter Inbound and Discord Outbound strategies, drove tens of thousands of signups to the company's email list.
Who is This For?
This Is For You If:
This Is Not For You if:
Who Am I?
I'm David Jacob. I’ve been in sales for 10+ years, teaching it for 5.
I’ve sold almost everything:
Agency services, SaaS, high-ticket courses, luxury suits, capital fundraising projects…
If it can be sold… I’ve likely sold it.
More importantly, I've trained over 1,000 entrepreneurs and sales reps to close more deals and sell with genuine confidence.
Some had zero sales experience.
Some were veterans.
The results were all the same:
- Sales confidence that prospects instantly sense and trust
- A deep understanding of sales that makes closing effortless
- Consistent 40%+ close rates that last years, not months
Here's what I've learned:
Most sales training is surface-level garbage.
Scripts, tactics, and frameworks that are easy to teach (and keep you coming back for more).
It's the classic "give a man a fish" problem.
Instead of teaching you to fish (principles), they keep selling you fish (tactics).
Here's my approach:
- I'll dig into your brain, personality, and childhood
- I'll force you to think deeply about uncomfortable truths
- I'll teach you complex concepts that challenge everything you know about sales
I won't hand you scripts or tricks 'working right now'...
If that's what you want, I'm not your guy.
Is all this easy? No.
Will it challenge you? Absolutely.
But if you want to:
- Double your prices and close with ease
- Double your prices and close with ease
- Train a team to replicate your success
- Sell without relying on outdated scripts
I'm your guy. I've trained over 1,000 people with this exact approach…
…It works, you just have to be open minded and ready to change.
If you’re reading all this and nodding your head… Book a call below and let's have a chat to see if this is right for you.
Botter Boy Nova Generates 400,000 Views on YouTube
Before
Our client contemplated bankruptcy for his SaaS platform as he struggled to convert his existing audience into paying customers, despite offering a great product.
After
We built a social media funnel that drove traffic from Twitter and We established a social media funnel that channeled traffic from Twitter and Discord to their website.
Outcome
Our social media funnel, integrating Twitter Inbound and Discord Outbound strategies, drove tens of thousands of signups to the company's email list.
Botter Boy Nova Generates 400,000 Views on YouTube
Before
Our client contemplated bankruptcy for his SaaS platform as he struggled to convert his existing audience into paying customers, despite offering a great product.
After
We built a social media funnel that drove traffic from Twitter and We established a social media funnel that channeled traffic from Twitter and Discord to their website.
Outcome
Our social media funnel, integrating Twitter Inbound and Discord Outbound strategies, drove tens of thousands of signups to the company's email list.
Frequently Asked Questions
Show up to the calls with an open mind. Drop your ego. Trust the process. Watch my training videos. Implement the teachings.
And then you'll see results.
My entire goal is to teach you how to THINK like a master salesperson and understand human psychology. I am NOT just giving you a templated sales script. Those don’t work. The second someone throws you off the script, you’re screwed. You need to be able to think dynamically. That’s what I show you.
Yes, I will give you some tactics and word tracks ONLY AFTER you understand the psychology behind sales.
I have clients that have been with me for years. There is no cap. As you level up in sales, get more calls under your belt, change your offer, etc. you will get different objections, looks, and have different conversations. Sales is an ever-evolving game. I will always be there for you, ready to help.
With that being said, you need a minimum of 10 calls.
100%. I have trained several sales teams. Book a call and let’s chat.
Yes. For sure. We will pull up live sales calls and I will give you feedback in real time.
For role plays I’ll coach you on exactly how to run your sales calls, I’ll change how you pitch, how you ask questions, how you close and everything you do to bring money in.
Of course. It is your time. If you have no questions and nothing you want to cover, I will structure the lesson.
Yes. I have a full Skool course with well over 20+ hours of structured mindset and sales training that you will get immediate access to.
Your cost per appointment will be customized based on three factors:
- Your specific ad spend requirements
- Your patient lifetime value
- Your appointment → Customer conversion rate
We'll calculate your exact numbers during your strategy call.
Most practices - for good reasons - struggle to trust ‘agencies’ or don’t want to risk money upfront on ads.
So when we put our own money on the line using this system, two things happen:
- You get proof our system works without risking money on the ads
- We gain a long term client who work with us for years
We mean real patients who are:
- Pre-screened for your specific conditions
- Have confirmed insurance or ability to pay
- Already educated about your care packages
No tire-kickers or price shoppers. Just patients ready for care.
Almost nothing. We handle everything from ads to scheduling. You just need to:
- Give us basic clinic info (15 minutes)
- Review ad content (10 minutes)
- Treat the patients we send
RSM Sports Medicine:
Year to date: 414 leads/146 closedQ2: 179 leads / 92 closed / 73.1k generated. $1250 a month in ad spend.
Aim Chiropractic:
Last 31 days: 81 leads, 33 appointments booked (still need to calc conversions and rev, newclient still hasn’t added prices.)
I.MOVE. Health and Performance:
50 leads/ 16 bookings/ 26k rev
1. Discovery Call - Trying to figure out if the prospect is a good fit and if we can actuallygenerate leads for them. Some of the qualities we look for are a strong social presence,an established sales process, good reputation, high ticket care plan, looking to grow.
2. Clients receive a proposal where they pay the start up fee, where they watch a welcomevideo and fill out our initial onboarding form and book their onboarding call. They receivean invite to slack to their private channel as well.
3. In slack we send them a welcome message with more details with some more formsregarding facebook ad information, how to add us to Meta BM, how to add us to theirEMR, and platform questionnaire so we can learn more about their practice so we canaccurately create their CRM.
4. During the onboarding call we:
a. Answer any questions they might have and also take care of any “homework”they didn’t do prior (like adding us to Meta and EMR).
b. Try to get an understanding for their sales process, obtain any scripts orsequence they use that they would like us to use.
c. Get an idea for their target audience, what are their pain points, etc…
d. Determine qualifying standards, what makes a qualified patient to them outside ofthe usual.e. Talk creatives, what do they have, what can they provide, how I can help.
5. Start creating FB ads and setting up campaigns and forms
6. Create calling scripts
7. Set up CRM and integrate FB ads
a. Create follow up automation and booking calendars and reminders
8. Test ad creatives and copy for first 2 weeks
9. Look to scale ads after first month or when the earliest point in which we have a winner
10. Book appointments and get client feedback weekly.
That’s pretty much it. It’s not our job to close obviously. So we are just trying to generate asmany quality leads as we can, for as cheap as we can. It’s all about CPL and booking rate, letssay I spend 1k in a month and generate 30 leads on facebook ($30 CPL) with a 50% bookingrate. So 15 appointments at $150 - $250 per appointment. That's anywhere between $2,250and $3,750 per month. Obviously no shows are a factor, but the higher quality leads you cangenerate on facebook, that number goes way down.