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The Fitting · how it works

Why I publish my hours instead of my revenue.

Every month I publish how many hours I worked, how many of them were a job someone else could have done, and whether I held four standards I set myself.

Why hours

I don’t promise clients what they’ll earn. So I don’t post what I earn either. Revenue tells you how big a business is. It doesn’t tell you whether the business fits the person running it.

Hours do. They show how much of the business still needs my hands on it. That’s the number my work is about, and it’s the only one you can hold up against your own week.

What goes in it

The same format every month, so it takes five minutes and never gets put off.

THE MONTH · September 2026

Hours in the business               –
In a seat someone else could fill   –  (–%)
Last month                          –%

Two hours of no phone               – / 30
Ship content daily                  – / 30
An hour a week on the numbers       – / 4
In bed by 11                        – / 30

Nothing else. No explanation for a miss, no plan for next month. At most one line, and only if it’s a fact, like where I was that month.

How it’s measured

What’s never in it

The rule

A missed standard is content. A missed report is a lie.

It goes out by the 5th of every month, good month or bad. If it’s late, that counts as a miss, and the next report says so. The first one covers September and goes out on Monday 5 October.

Get The Fitting See the report
David Jacob